Be smart about CRM!
Reviews & Insights

We are here to help you find the right CRM software.
Our team is dedicated to testing software extensively (to the frustration of suppliers) and provide you with reviews based on practical experience. We only have one goal in mind: helping you to select the best tool for your business needs.

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The Latest Posts

The philosophy behind CRM software: more than just features

The philosophy behind CRM software: more than just features: use these insights from 15 years of experience with marketing, sales and CRM!

MailerLite Review 2025: is this a good email tool alternative for you?

Read this MailerLite review 2025 to discover if this e-mail tool is the affordable alternative for your goals and needs!

Salesforce review 2025: the most comprehensive platform in the cloud

Looking for a Salesforce review? Find out if this sales tool will help your organisation grow in 2025. ✅ Read my personal review.

ActiveCampaign Review 2025, top level marketing software for a friendly price!

ActiveCampaign Review 2025, widely applicable marketing software for a friendly price! Reed about the pro's and cons in this article

AI and CRM: how artificial intelligence is reshaping the future of customer relationship management

AI and CRM: How artificial intelligence is reshaping the future: relationship management is never going to be the same

The importance of creativity in B2B marketing: the relationship between innovation and growth

The importance of creativity in b2b marketing is often underrated. With this article i show the benefits of creative marketing!

Customer Journey: a definition and more!

The Customer Journey refers to the path a prospect takes before making a purchase decision. Learn from our insights and examples!

Direct Marketing

Direct Marketing, the defenition and strategies to be successful with it in combination with CRM. Read our tips!

Buying Behavior: The Definition

Buying behavior refers to what consumers or organizational buyers do when considering or making a purchase.

What is a lead?

What is a lead? Learn all about leads and how to generate them! (including examples and tools to help you in the process).

What is Demand Generation? The Real Story!

What is Demand Generation? The Real Story! Check out the defenition of demand generation and how we see this in relation to b2b marketing!

Unveiling the AI revolution in CRM: 7 applications redefining business dynamics

Unveiling the AI revolution in CRM: 7 applications redefining business dynamics. How AI can help your business.

Quotation tips that will increase your scoring rate in 2025!

With these quotation tips, you will increase your scoring chances straight into 2025! Turn your quotation into a sales tool. Read more...

How to Improve CRM Data Quality

CRM Data QualityHow to Improve CRM Data Quality, our tips and insights for better CRM databases that actually help your team!

The Guide to Successful CRM Deployment: Best Practices and Key Steps

In this blog article, we will explore the key steps involved in CRM deployment and some best practices to ensure a successful implementation.

Which free CRM system is the best choice in 2024?

Looking for affordable CRM systems? We will go deeper into this in this article. Read along and discover free CRM for 2024!

6 Key CRM KPI’s every business should track (with examples)

6 Key CRM KPIs every business should track. Read everything about CRM KPIs and how to be successful using them

Marketing funnel: the ultimate guide to funnels (with a step-by-step plan)

With a marketing funnel, you convey the right message per phase in the customer journey. 🚦Set up your own funnel in 12 steps!

CRM for Marketing: 9 tricks for marketers to get more out of CRM in 2024

CRM for Marketing: 9 tricks for marketers to get more out of CRM in 2024: tips to get the most out of your CRM as a marketer

What is a DMU?

What is a DMU? DMU stands for Decision Making Unit and is often mentioned as a factor to consider in b2b purchasing processes.

What is a Customer Data Platform and what’s in it for you?

What is a CDP (Customer Data Platform) and how will it benefit your business? Please read our tips about this topic

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Be smart about CRM! Reviews & Insights